Lite Life

Lite Life is a conceptualised e-commerce company which specialises in selling high quality, simplistic technological products for minimalistic working environments. Lite Life incorporates the simplistic tones of black, grey and white alongside the stark constrasts of red and violet-blue to consider both user immersion and ease-of-navigation during the checkout process (during the latter, distraction-free UX is incorporated to keep the customer on the pages until the transaction is complete.) The logo can be considered widely known and recognizable in this modern age. The stripped back, simple style reflects the design of the site, and the long branches complement the horizontal and vertical lines used in the UI.